5 Critical Elements Of A Well-Designed Business Website

Designing a stellar business website is much easier than most people think.  Gathering the necessary information to create the most efficient design possible is easy.  The internet is a diverse pool of helpful tips and tricks for such a time as this.

All it takes to build a great and effective website is the drive to learn and access to the web.  Take the opportunity to start learning right now, and read through this short overview, highlighting a few critical elements of a well-designed business website.

Content is king of online marketing and business

Everything we see and read on the internet is content.  Content rules the digital world, and it is extremely important that a business website produce strong, enriching content.  The best way to produce a great quantity of content is to invest time and effort into building an elaborate blog presence.

When building a great blog (like this ideal example page), it is best to post new entries at least once or twice a week to keep readers invested in the information.  Building a strong following is one of the best ways to build interest.  Building interest leads to more backlinks, and more backlinks lead to more business.

Mobile optimization is essential

The world in which we live is largely driven by speed and convenience.  More than half of the world’s population owns more than one mobile device, and they use those devices to search the internet more than five times a day.

Mobile access is far too large of a market to miss out on for any size business.  Mobile optimization is essential to the success and efficiency of every business website.

Tell the public a little “About Us”

A business website’s “About Us” section is imperative, but it does not have to be boring.  There is no problem with a little creativity.  Create an attractive and informative “About Us” section on the website to better inform the public, and provide a bit of inside information, about a few of the company’s key players.

Let them know they are free to “Contact Us”

The “Contact Us” section of a website is probably the most important section of the overall design.  If people do not have the ability to contact anyone within the business, they will often move on to a more interactive company.  People like to know they can share their successes and grievances with their favorite businesses.

Incorporate social media sharing links

Social media is a vital resource that should always be incorporated into the design of a business website.  Millions of people check their social media profiles several times per day.  Incorporating social media links into the site’s design opens up the wide world of “likes and shares.”

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Meredith Weisser

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