Must-Have Marketing Materials for Trade Shows

Trade shows gather companies within a specific industry and allow them to showcase their products and services, network with potential partners, and attract new customers. These exhibitions draw the attention of both established and new brands. For big companies, a trade show offers the perfect platform to launch new products. While for start-ups, exhibitions can open the door to new opportunities leading to brand recognition and success.

To succeed in a trade show, a company needs to carefully consider and plan which kinds of marketing tools to use for the event. Some companies might prefer taking the aid of a trade show exhibit company, like Exhibits Northwest, who might understand the demands and importance of various marketing tools and know how to carry out an exhibit better than them. These tools in question can help in generating new leads and catch the attention of attendees. This article discusses the must-have marketing materials commonly used in trade shows.

Banners and pop-up stands

Banners provide the necessary framework for a trade show booth. You can have pop-up stands and banners customised by suppliers like Today, banners and pop-up stands are typically augmented with additional promotional materials such as video displays. If you want to stand out from the crowd, you need to use innovative designs and make sure that the materials printed on your trade show banners are consistent with your product branding. You want to make sure your trade show displays are something to be proud of and will bring in the customer traffic that you want.

Promotional giveaways

Giving away promotional products is an ‘oldie but goodie’ technique. People attending trade shows expect to receive swag from booths they visit. These days, the trend is to give useful items that relate to the company’s product or service. For example, tech companies usually give out small items such as thumb drives and Bluetooth speakers.

If your company has a limited budget for promotional giveaways, cheap t-shirts, coffee cups, or free samples of your products will do. Branding is also essential in promotional products, so make sure that company information is printed clearly on these items.

Hold contests for attendees

Gathering new leads for your business is one of the most important goals for attending a trade show. One of the fastest ways to do this is by holding a small contest or raffle at your company’s booth. For attendees to participate, all they need to do is fill out a form and consent to adding their details to the email distribution list. If you are launching a new product, you can use it as the prize for the contest. But if the company can afford it, you can raffle off exciting prizes such as tickets to a show, a weekend getaway, or a tech gadget.

Product and company literature

If you have employees conducting product demos and sales pitches, you need sales literature from online resources such as Printivity, to provide detailed information about the products and services you are promoting. A small one-page leaflet is sufficient to augment your sales team’s presentation. If you have a more extensive range of products on offer, a brochure or flyer should be given away to booth visitors. These materials will significantly help in spreading the word about your business and will be a reference point for customers in case they are interested in reaching out to you and enquiring about your products after the trade show.




Meredith Weisser

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