6 top tips for choosing the right supermarket for your weekly shop

Shopping for groceries is a chore we shouldn’t dread – as necessary as it is! – but we often do. However, if you find the right supermarket for a weekly shop, shopping becomes a breeze.

The UK has long been dominated by the ‘big four’ supermarket giants (Asda, Sainsbury’s, Tesco and Morrisons) but this doesn’t make choosing the right supermarket any easier! So, to help you get your weekly shopping done, at the perfect supermarket for you, here are 6 tips for choosing the right supermarket.

The best value for money

Consumers want more value for money. Discounted food and beverages go far in securing customer loyalty – and, as a shopper yourself, saving pennies with your weekly shop is an extremely attractive prospect. Shop around to find the supermarket with the best deals, and stick with it. Indeed, there’s a good reason why Lidl stands as the most popular supermarket chain in the United Kingdom as of 2021!

A convenient location

Weekly shopping shouldn’t be a hassle, so it’s best to choose a supermarket that’s in fair proximity to your home. Even better if this supermarket carries most, if not all, of the items you need! Driving two minutes away to your local shop is far better than a half-hour drive to a big, conglomerate chain. 

Fast checkout

As a shopper, it’s fair to assume that you don’t want to be waiting at the supermarket forever. Once you’ve got the food you need, purchasing it becomes a pressing concern and, of course, a dreaded one if the queue for checkout is long. It’s worth seeing if the checkout at your prospective supermarket is always long, quicker at certain times, or more efficient on the whole. Fast checkout is definitely a quality to look out for.

Loyalty programs

When shopping for groceries weekly, you want to ensure that the supermarket is making these frequent purchases worthwhile! Loyalty programs are a brilliant reward for regular shopping, but they aren’t all created equal. Some grocery stores have better loyalty programs than others, and it can be hard to decide which one to go for! Make sure to do your research beforehand to find which stores have the best grocery loyalty programs that most accurately suit your needs.

Customer service

If there’s one thing that keeps us returning to a shop time after time, it’s the customer service we receive there. Positive customer service can brighten our day and make the weekly shopping experience a whole lot easier. If employees at the supermarket make a point to be helpful, friendly and communicative, you’re more likely to shop there and enjoy shopping while you’re at it!

The products on sale

The actual products on sale at your supermarket also matter. The right supermarket will have everything you need – a selection of natural and organic products, foodstuffs that are vegan or vegetarian friendly and so on. Most importantly, whatever you need, will always be in stock.

So, there you have it – 6 top tips for choosing the right supermarket for your weekly shop. All that’s left to do is grab your bags and have fun shopping!

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Meredith Weisser

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