3 Tips for Staying Connected With Your Clients
Businesses that seek to bring in clients rather than customers often have to figure out how to make these initial sales or transactions into actual relationships. Without building a real relationship with your clients, it’s hard for them to feel loyal to you and choose to stick with your business if something seemingly better comes along. So to help ensure that your clients feel connected to you, you’ve got to put in some effort to connect with your clients. To give you some ideas on ways to effectively accomplish this, here are three tips for staying connected with your clients.
Setup Alerts For Them
It’s hard to know what’s going on with your clients if you’re not actively trying to stay aware of them. In earlier decades, this task required a lot of work. But luckily for us now, it’s easier than ever to keep up with what people are doing by using apps or other software. Jeff Haden, a contributor to Inc.com, recommends setting up alerts, whether using Google alerts or a different software, to receive an update if your client is mentioned somewhere online. When you get the alert, try to think of ways you can use this newly found information to further your relationship with the client. This could mean supplying them with information regarding your services that are now relevant to them or even just sending a congratulatory note.
Send Out Content
If you have a large number of clients to the extent that it makes it hard for you to keep track of each one of them, you may want to try letting them keep track of you. One of the best ways to do this is to send out periodic pieces of content that update clients, whether this be email blasts or newsletters. When using this strategy as a form of connection, Jennifer Lonoff Schiff, a contributor to CIO.com, recommends not sending out more than about 10 per year. Think of this content as a way to keep lines of communication open for both sides so that no one feels forgotten about. Sending out these updates could be the difference between getting recurring business and not.
Use Social Media
Social media is a great way to connect with clients in an informal yet meaningful way. Suzanne Kearns, a contributor to Intuit Quickbooks, writes that not only should you be using your social media channels to promote yourself and your products or services, but you should also be actively engaging with your clients. To do this, try spending some time each day commenting, liking, or sharing content posted by your clients. This will ensure your clients know they’re always at the forefront of your mind.
If you’re looking for ways to stay better connected to your clients, use the tips mentioned above to help you do just that.