5 Elements Of An Awesome Business Website

Whether a business is only in the startup phase, or it has been in business for ten years, an excellent web design will always be a major player in success.  Most entrepreneurs are no stranger to research and learning things on their own.  

Business owners must actively pursue knowledge in order to draw in success, and the first piece of the information pie is learning how to build an excellent website.  Take a moment to read through a few of the most essential elements of an awesome business web design, and keep an eye out for ways to improve the company website.  

The homepage is virtual greeter

The homepage of any website is the first impression received by web users.  More importantly, a business website must ensure that their homepage is an accurate representation of the firm’s mission or creed.   Show the people just what the company has to offer them.  

It has been proven that people decide whether or not to continue looking through a website within the first few seconds of landing on the homepage.  Web designers have three to five seconds to draw in those who are passing by on the virtual highways.  

It pays to research what makes people tick visually, and integrate those concepts into the design of the homepage.  Headlines and images should be chosen with great care.  

Tell the people a little “About Us”

One of the best things an online business can do is build a relationship with its target audience.  The people who need the company’s product or services are considered the target audience, and just as this “About Us” link has done, designers should tell a bit about the key players in the company.  

The “About Us” section of a website will help those people better understand with whom they are conducting business and hopefully build a lasting rapport.  When customers understand and trust the people they work with, they commonly keep coming back.  Return customers are the best!

Let them know they can always “Contact Us”

The “Contact Us” tab of a website is one of the most easily recognized links, because it is a staple of modern web design.  No one really wants to work with a business if they cannot communicate with a real person when they run into an obstacle.  

The “Contact Us” page should provide instant communication to someone who can help the customers with whatever problems may arise.  A simple contact form with a place for a message is usually easy enough for web users to navigate.  

Content is king and a blog builds quantity

The textual and visual content encoded in a website’s design dictates the information presented to the search engine web bots.  Big named search engines like Google use an algorithm that processed the information in the coding of a website to decide what the website is all about.  The Google bots then decide what keywords are most common in the text.  

Here is where web designers can manipulate their ranking in the search results.  Work to build a solid collection of enriching and informative blog posts, and the company will reap the benefits.  People enjoy reading something fresh and informative, and they will return for their next dose of input.  

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Meredith Weisser

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